The heritage of The Pizza Company can be traced back to 1981 when it was founded to bring the first international pizza experience to Thailand. This company and the people who ran it became recognized as innovators and pioneers in the Asian food service sector with a passion for developing their people and their restaurants into market leaders measured not by local standards, but against the best in the world.

In early 2001, The Pizza Company made its market debut in Thailand against a pizza brand that our company had previously built into the national leader with a market share of over 95%. The Pizza Company offered the consumer a fresh and innovative pizza approach based on richer and heavier toppings, more selection with thirty pizza toppings to choose from, a new cheese blend and new appetizers to enhance the dining experience.

From day one of its launch, The Pizza Company has been Thailand’s market leader in the dine-in and delivery segments with a market share estimated at 75% in 2005. Both its’ pizza and service have consistently been recognized by the consumer as the best in the market. Not resting on its laurels, the Company continued to introduce new toppings such as the spicy Tom Yum Gung and Japanese Tempura pizza with our Extreme line of pizzas now regarded as our signature offering.

With over 20 years of experience in the pioneering of Italian food concepts in Asia behind us, in 2003, we began to franchise The Pizza Company on an individual outlet basis to operators in Thailand and on a territorial basis in other markets. Today we have restaurants open or about to open in 2005 in Thailand, Kuwait, the United Arab Emirates, Saudi Arabia, China, the Philippines and Cambodia. For more information on The Pizza Company and franchising opportunities, please contact www.pizza.co.th