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In 1957 young restaurateurs in California, Del & Helen
Johnson decided to try an idea for a new restaurant which
they had read about in the Wall Street Journal - a 'self service
budget steakhouse', so the first Sizzler Restaurant opened
on January 27, 1958. The menu was simple - two types of steak
plus a small salad and bread rolls. By the early sixties,
Del and Helen added a hamburger sandwich and had expanded
to three locations in Los Angeles.
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Sizzler's rapid growth
continued through the seventies and with this growth,
the concept evolved, changing from being totally self-serve
to the 'Sizzler Service' concept, which combines the
best features of self-service and service-to-the-customer
at their table. Sizzler invented 'casual dining' in
Thailand and introduced the first Soup, Salad, Pasta,
Fresh Fruit and Dessert Bar concept. We have also expanded
our 'classic grill' to include, not only steak and seafood,
but also delicious chicken dishes, BBQ ribs, combination
meals, and burgers.
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| In October 2004, we announced
a 50:50 joint venture with the parent company of Sizzler
to license the concept on a long-term basis in China.
The first franchisee is a Beijing based company in which
we also have a minority interest. The Minor Food Group
today operates over 29 Sizzler restaurants in Thailand
and six restaurants in China, with the number of restaurants
in China forecast to grow substantially over the coming
years. |
More information - Sizzler International link
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