Earle Swensen loves ice cream. He opened his first ice cream store at the corner of Union and Hyde in San Francisco in 1948. The business was built on three founding principles that have never changed: Quality, Quantity and Value for Money.

Using only the finest ingredients and exacting techniques, Earle developed the perfect blend of smoothness and taste to create the ultimate ice cream experience. Today Swensen’s is enjoyed all over the world, and its still known as America’s favourite old fashioned ice cream parlour.

The Minor Food Group first became the Swensen’s franchisee for Thailand in 1986 and has built it into the country’s largest premium ice cream concept. With over 100 outlets, Swensen’s holds an estimated 80% of the premium ice cream market is the clear market leader.

In 2004, we began to franchise Swensen’s both on an individual outlet basis to operators in Thailand and on a territorial basis in other markets. We today have open or will open during 2005 Swensen’s outlets in Thailand, Kuwait, the United Arab Emirates and Saudi Arabia. For more information on Swensen’s and franchising opportunities, please contact Swensen's.




 

 



 
 
 
 
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