The Pizza Company Story

The heritage of The Pizza Company is traced back to the early 1980's when the company by the same name was founded to bring the first international pizza experience to Thailand. This company and the people who ran it became recognized as innovators and pioneers in the Asian food service sector with a passion for developing their people and their restaurants into market leaders measured not by local standards, but against the best in the world.

In early 2001, The Pizza Company made its market debut in Thailand against a pizza brand that it had previously built into the national leader with a market share of over 95%. It offered the customer a fresh and innovative pizza approach based on richer and heavier toppings, greater variety with thirty pizza toppings to choose from, an appealing new cheese blend and new appetizers to enhance the dining experience.

From day one of its launch, The Pizza Company has been Thailand's market leader in both the dine-in and delivery segments with a collective share estimated at nearly 70% at the end of 2007. Both its pizza and service have consistently been recognized by the customer as the best in the market. Not resting on its early laurels, The Pizza Company has continued to innovate with new toppings and crusts such as Seafood Gourmet Pizza, Dancing Shrimp Pizza and Extra Cheesy Sausage Bites Pizza that have clearly marked it apart from its competitors.