Why the Pizza Company

The Pizza Company is now beginning its expansion in Thailand and selected international markets around the world. We are seeking franchisees with strong operating backgrounds and a passion for the restaurant industry with the necessary financial resources to develop and operate pizza restaurants in their respective markets. We can offer excellent field support, assistance in site selection, restaurant design, and equipment sourcing and marketing together with training from people only too familiar with the challenges of starting a new concept.

Our decision to build our own brand was based both on our long experience as food service operator in Asia and our study of other pizza brands available in the market. The world is full of pizza brands, however, most of the better known brands are in fact quite limited because they usually have only a delivery concept. Our experience tells us that this critical limitation in developing economies leaves out the dine-in segment, which is both the largest segment of the overall market and the segment where you can offer the greatest differentiation among competitors.

A successful delivery business is built on either a broad and long established Italian food tradition in the market or a successful dine-in concept that later offers delivery to cater to changing consumer preferences normally associated with higher disposable incomes and rapid economic growth. Developing economies normally lack these attributes and this is why we have multiple concepts for the dine-in, take away and delivery segments to build market presence across all channels.

In addition to the physical assets, most pizza brands lack depth in the people and broad corporate understanding and experience of building brands in developing markets. Unlike more developed economies with a long heritage of eating Italian food, most developing economics require more than just a sign over the door to become successful. Everything from the taste profile, decor, supply chain, marketing and operations must be tailored to the specific market. To successfully do this, you must have firsthand experience in similar market conditions, and your own survey of pizza brands will find most lacking in these attributes.

One thing that we do share with truly successful brands is our commitment to a true partnership in developing new locations and markets. Strong franchisees bring with them energy, vitality and innovation to take already excellent brands the extra distance to become truly world-class and leaders in their respective market areas. We are looking for partners like this to take our existing systems, knowledge and experience that extra distance in their own markets so that they too can become market leaders in their own right whether it be the immediate neighbourhood or nationally.

Call us to discuss how we could work together to bring The Pizza Company to your market.